The FM station will run a five-week certified training programme in radio jockeying in association with Access Atlantech Edutainment (I) Ltd, which runs the SAE College.

Big 92.7 FM vice president (human resources) Lancelot Cutinha stated: “With the economy on a high trajectory growth, the industry at large has never experienced such a mismatch between supply and demand for talent as exists today.

“This scenario calls for someone to go beyond conventional measures and some out-of-box thinking to address the issue. This is one of our ways leading to the development of the radio category.”

The channel will have its own in-house management programming associates as visiting faculty.