He says besides environment-friendly design with large open sky spaces, landscaped greens with water bodies and fountains, the company will take special care for the safety of kids, elderly and differently-abled.

Bouyed by the new innovation in the mall culture, Ansal API, too, is planning to come up with a boutique mall in Ludhiana. Mr D Sachdev, Director of Ansal API, says that the mall will come up on the Mall Road and will house international fashion stores. "Speciality malls are an in thing in the real estate sector. These ensure that people want to go to a mall not for an experience of visiting a mall, but to encourage people to shop. These malls will ensure that genuine customers come here and have the pleasure of shopping at will," he says.

But ask the developers about the malls not being a success in Gurgaon, and they say that it has largely been due to an imbalance between demand and the existing capacity. They say no proper survey had been done to identify the demand and the number of expected footfalls. However, as the NCR region is expanding, it is getting better as the buying power of the purchasers has also gone up.